Our Story
Five Decades of Building Something Meaningful
The story of Nushi Group begins in the early 1970s with Rexhep Latifi, a man whose hands built not just structures, but the very foundation of a family legacy. In an era when Kosovo was finding its industrial identity, Rexhep worked tirelessly in construction and metalwork, establishing relationships and expertise that would echo through generations.
"Work with integrity, and the foundation you build will outlast you."— Family principle passed through generations
When Eurosteel Nushi was formally established in Peja in 2001, it carried with it thirty years of accumulated wisdom. The privatization in 2006 marked a pivotal moment — acquiring the main headquarters alongside a five-hectare recycling depot transformed the operation from a family business into a regional force in steel recycling and construction.
By 2011, growth demanded expansion — a secondary depot opened, doubling capacity. But the Nushi vision extended beyond steel. In 2023, a new chapter began with Pitstop Self Service Car Wash, followed swiftly by Pitstop Café in 2024 and Pitstop Self Service Kitchen in 2025. Each venture represents the same philosophy: quality service, accessible to all.
By The Numbers
50+
Years of family legacy
5 ha
Main recycling depot
2
Countries of operation
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